Knowing What You Should Be Doing and Then Doing It Are Two Very Different Things

Erica Ellis, Uber, Head of Product Equity Design

Erica Ellis is Head of Product Equity Design at Uber. She explains how accessibility is integrated into the organization through a mindset about service design. Erica shares her early experience with a deaf family member and being an advocate for gender equity for women in technology. As a designer she became familiar with accessibility and helped to build a team to support the development. She talks about the important of top down support couple with grassroots efforts.